What works, what doesn't, and what's next — straight from the bioprocessing and cell & gene therapy professionals who actually attend them.
Despite a crowded content landscape, BPI's audience treats webinars as a top-3 format for professional learning.
Industry leaders who've reached the BioProcess International audience through webinars.
The top two registration drivers are the chance to learn something new and a clear, immediate connection to the attendee's day-to-day role.
With 100% of the BPI audience willing to leave a webinar early, sticking with a session is a vote for relevance, not loyalty.
The winning formula for BPI's audience blends real-world stories with rigorous data, fronted by people they trust.
The BPI audience rates webinars the most valuable format for professional and educational content — ahead of whitepapers, articles, and social. Depth and credibility consistently outperform convenience-first channels.
Question: How valuable do you find the following formats for accessing B2B professional / educational content? Base: All respondents (n=64).
The BPI audience is split on how they want to engage. Keynotes and thought leadership edge ahead, but interactive workshops and product demos are close behind. One format won't cover everyone.
Question: Which webinar formats do you prefer? Select all that apply. Base: All respondents (n=64).
Busy professionals want value without surrendering an hour. Flexible access turns a 'maybe' into a download.
Attendees prefer an average of 42 minutes — but a meaningful share want 20–30 minute formats. Lack of time is a primary barrier to attendance.
Most plan to attend, but competing priorities take over. On-demand isn't a fallback — it's the access pattern.
Slides, recordings, and related materials are now expected — for personal reference and to share with colleagues. They extend the perceived value long after the session ends.
Two short lists every program owner, host, and producer should pin above their desk.
The opportunity mandate distilled from what the BPI audience actually told us.
Position the topic, audience and outcome clearly on the registration page. No bait.
Aim for 20–30 minutes of tight, structured content. 42 minutes is the ceiling, not the target.
Sales pitches are the fastest way to lose the room. Lead with insight; earn the right to pitch later.
Evidence-based, scientifically grounded content is non-negotiable for this audience.
On-demand recording, slides and post-event assets are mission critical to perceived value.
Technically rigorous. Case-study driven. Regulator-aware. Honest about trade-offs.
